Apart from its 153 m2 stand at Euroguss 2020 fair, Çelikel also puts in an appearance in other points of Nurnberg. One of those is the lightbox ad in Nurnberg Airport’s baggage claim area. Çelikel welcomes arriving guests with its new marketing campaign‘s “The Fire-Breathing Man” key visual and the accompanying motto “Magic Breath Behind Your Business”. Euroguss participants and guests also go on to face Çelikel ads right after they leave the airport, such as in catalogues, on sign screens and slimboxes at fair area.